Service Policy

Clear expectations for strategy, execution, and reporting.

Scope and engagement setup

Every engagement begins with an agreed scope, deliverables, timeline, communication rhythm, decision owners, and review process. A project may focus on strategy, website content, paid media setup, SEO/GEO structure, founder IP, video creative, or a combined operating system. Work outside the agreed scope should be discussed before it is added.

Marketing and platform limitations

Advertising platforms, search engines, social feeds, AI-answer systems, and third-party tools are external systems. Their policies, approval decisions, algorithms, auction dynamics, and interface changes are not controlled by vanderbis. We can improve controllable inputs such as strategy, creative, tracking, page quality, and reporting discipline.

Compliance and truthful claims

Clients are responsible for providing accurate product details, certifications, pricing, testimonials, legal restrictions, and category-specific claim boundaries. We do not invent partnerships, client results, platform relationships, awards, rankings, or before-after evidence. Regulated industries may require legal review before publication.

Reporting and communication

Reports should help the team make decisions. Depending on scope, reporting may cover campaign results, creative learning, page performance, search visibility, content output, inquiry quality, and recommended next actions. We avoid activity-only reporting that lists tasks without explaining what changed or what should happen next.

Content, assets, and approvals

Draft content, images, scripts, landing pages, and campaign assets should be reviewed by the client before publication when approval is required. Approved final deliverables created for the client may be used by the client for their business unless a separate written agreement says otherwise. Third-party assets remain subject to their own licenses.

Account access and data

If a project requires access to ad accounts, analytics tools, websites, CMS systems, or social profiles, access should be granted using appropriate permission levels. Credentials should not be sent casually in first-contact forms. We recommend role-based access, clear ownership, and secure handoff practices.

No guaranteed outcomes

Marketing, advertising, SEO, GEO, social media distribution, and AI-search visibility depend on many external factors. vanderbis does not guarantee specific rankings, placements, revenue, platform approval, follower growth, viral reach, or AI-answer inclusion. Our responsibility is to improve the quality of strategy, execution, assets, measurement, and iteration within the agreed scope.